Hollywood and members of European cinema fight against pediatric cancer

The Secret of Joy will be screened at the Laemmle 7 theater in North Hollywood from August 8, 2015 through September 3, 2015.
The Secret of Joy will be screened at the Laemmle 7 theater in North Hollywood from August 8, 2015 through September 3, 2015.
Photo used by permission of Max Bartoli.

Entertainment professionals from Hollywood, the UK and Italy have joined forces to produce "The Secret of Joy", an over half-a-million-dollar project made of a 12-minute short, a book and a song, which will be donated non-exclusively to the Kids’ Cancer Research Foundation ( and to three European hospitals as extra tools to raise the awareness on pediatric cancer and fund raise during their future campaigns.
Originally created by director/producer Max Bartoli and by his wife, producer Fabiola Lopez Bartoli, and helmed by the former, "The Secret of Joy" has unexpectedly become an act of love from all the 150 people who promptly answered the Bartolis’ call and gathered in Hollywood last December. Their example was followed by several companies (US Technicolor, Red Cameras, Hammerhead Productions, Italian Tirelli Costumes, Pieroni, Rocchetti & Rocchetti and Jewel House, Carlo Pompei Calzature) that joined the project with contributions of over $500,000.
From the UK came the beautiful production design of Giles Master ("Angels and Demons", "The Mummy", "The Da Vinci Code"), the song’s lyrics of Andrew Whelan and the impeccable performance of actress Mia Christou ("Dallas Biters Club", "Innocent When You Dream") and West End performer Jonathan Teale ("Oliver!", "Les Miserable") who joined a 35-people-cast led by four-time Emmy Award winner Doris Roberts ("Everybody Loves Raymond", "Remington Steele", "Christmas Vacation"), Maria Conchita Alonso ("The Running Man", "Saints & Sinners", "The House of the Spirits"), Sofia Milos ("CSI Miami") and Massi Furlan ("The Dark Knight Rises", "Soul Surfer", "Liz & Dick").
"The Secret of Joy" tells the story of a beautiful dream in King Arthur’s kingdom, a land populated by valiant knights, beautiful ladies, little elves and monsters to be defeated. A world of fantasy and beauty only a child can imagine; a tale that enchants the viewers until life brings them abruptly back to reality. Joy, the little 11-year-old princess, is fighting the monster of cancer. Sounds simple? It took almost 1 year of hard work (and the budget of an indie feature), 54 costumes, 100 pieces of jewelry, 35 pairs of medieval shoes, 7 days of filming in front of a green screen and over 25,000 frames of full CGI to bring this idea to life on the big screen.
From August 28, 2015 through September 3, 2015 "The Secret of Joy" will be screened at the Laemmle 7 theater in North Hollywood and all box office revenues will be donated to the Kids’ Cancer Research Foundation. Tickets are available at "Cancer has unfortunately already touched my family too many times" said Max Bartoli, "and more recently a couple of friends lost their 4 year-old and 5 year-old children to neuroblastoma a few months apart. The memory of their pain is still vivid and the thought that other parents might experience was what motivated my wife and I to do something to raise awareness and funds to support the battle against this terrible disease. Fabiola and I have always known we could make the difference, touching one person’s heart at the time, hopefully now, thanks to our fantastic cast and all who’ve generously contributed, we could touch thousands". More screenings will be held in New York, Washington DC, London and Rome in the fall.
The following are professional and social media links for "The Secret of Joy":
"The Secret of Joy" Official Website